I know you might be thinking “how on earth can any marketer learn from a dead a gone magician?” In a glimpse into the world of magic and into the person that was Harry Houdini I will try to reveal his tricks that made him the house hold name and undoubtedly the most famous magician of all time. While he was a great magician and wowed many in the past and continues to inspire many of today, anyone in the field of marketing can take a tip or two from this great man. And I bet most don’t even know half of the tricks that completed his act and made him famous. Out of all the magicians that ever lived Houdini is the one that always comes to mind. But those that know the truth of Harry Houdini know that he was a much greater promoter and marketer than magician. Some know him as the “King of Cards” some know him as one of the greatest escapes artists’ but most know him as one of the greatest magicians that every lived.
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